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Great North Museum ‘Butterfly Wall’

Tyne & Wear Archives & Museums / Great North Museum   |   Country: United Kingdom   |   Year: 2009

The ‘Be Part of It’ public giving campaign in the weeks before the museum reopened in 2009 gave people the opportunity to donate to its learning and engagement programmes. Originally opening with 294 individual butterflies, it was so popular that it was re-launched in 2012 as ‘The Butterfly Wall’. There are now well over 1,500 butterflies in the butterfly space celebrating weddings, births, graduations, birthdays, anniversaries or memories of good times past - each one tells a story. One of my most popular ideas!

Promotional Campaign Materials

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